Columbia®, njengomkhiqizo wezemidlalo owaziwayo nomlando owaqala kusukela ngo-1938 e-US, uye waba yimpumelelo ngisho noyedwa wabaholi abaningi embonini yezingubo zezemidlalo namuhla. Ngokuklama ikakhulukazi izingubo zangaphandle, izicathulo, izinto zokukhempa nokunye, i-Columbia ihlale ibambelele eqophelweni lazo, izinto ezintsha kanye nohlobo lwazo.'s ukwethembeka. Yasungulwa nguUPaul noMarie Landform, umbhangqwana owabhekana nempi yezweⅡfuthi babalekela eJalimane lobuNazi baya ePortland base beqala ibhizinisi labo ngezigqoko, eziqanjweInkampani ye-Columbia Hat. Futhi ngo-1960, inkampani yashintsha igama layo yabaColumbia Sportswear Company.

Indaba yethu namuhla nakuba iqala kulo mbhangqwana, kodwa umlingiswa oyinhloko yindodakazi yabo—-Gertrude Boyle(Mashi 6, 1924-3 Nov., 2019), owesifazane oyinganekwane kamuva owaholela inkampani ekuthuthukisweni okwengeziwe, futhi ophinde abe nesiteketiso esidumile.”Umama Oyedwa Oqinile”.

Umsebenzi kaGertrude Boyle

U-Gert Boyle wathuthela e-Portland nomndeni wakhe lapho eneminyaka engu-13. Waqeda imfundo yakhe esikoleni esiphakeme futhi waphothula i-BA ngempumelelo kusayensi yezokuhlalisana kwabantu e-University of Arizona ngokunqoba izinkinga zezilimi. Ngemva kokushada nomyeni wakhe uNeal Boyle, waba umama wekhaya wosuku lonke futhi waphila impilo evamile, kanti umyeni wakhe usethathe ibhizinisi le-Columbia Sportswear ngemva kokushona kukaGert.'s ngo-1964. Nokho, ingozi embi yenzeke futhi ngemva kwesikhashana: umyeni wakhe washona ngokumelwa yinhliziyo kungazelelwe. Ini'okubi nakakhulu, inkampani yayibhekene nesikhathi esinzima, yacishe yaphuka. Ngakho uGert wanquma ukuthatha le nkampani nendodana yakhe, uTimothy Boyle. Ngenhliziyo eqinile kanye nemibono yebhizinisi ebona kude, wabuyisela inkampani ekuphileni ekugcineni.

Ukwaziwa ngokuthi“Ma Boyle”

Into ebaluleke kakhulu uGert ake wayenza ngebhizinisi lomndeni wakhe ukwaziwa ngele”Umama Boyle”ngo 90s.

Waqala ukuba nenkanyezi ezikhangisweni zase-Columbia ngokwakhe ukuze akhuthaze imikhiqizo emisha kanye nezimfanelo ezinzima zase-Columbia's ezemidlalo. Ezikhangisweni walingisa njengo-Ma Boyle, the“Umama Oyedwa Oqinile”. Ngakho-ke, Columbia'isiqubulo esithi-“Ihlolwe Kanzima”kwase kuphenduke umqondo wasekhaya e-US. Kodwa-ke, akazange ayeke ukuqhubekela phambili ezenzweni ezintsha zebhizinisi lakhe waze wafinyelela eminyakeni engama-70, lapho esevele eyinikeze indodana yakhe inkampani.

Umama oqinile akagcinanga nje ngokulwa embonini yezingubo zezemidlalo, kodwa futhi, wayezimisele ebhizinisini lokupha. Isibonelo, wake wanikela ngezigidigidi zamadola e-Oregon Health & Science University ngokungaziwa. Njengosomabhizinisi odumile futhi ophanayo, waba ngomunye wezingqalabutho zebhizinisi nenqwaba yemiklomelo nokuhlonishwa, okukhuthaze abantu abaningi, ikakhulukazi abesifazane emhlabeni.

U-Gert Boyle ku-Commerce

Isipho Esikhethekile Kubo Bonke Omama

Arabella ijabule kakhulu ukwabelana nawe ngendaba“umama oyedwa oqinile”namuhla.

Kunamakhasimende amaningi esiwahlinzekayo futhi angumama, asasebenza kanzima njengo-Gert Boyle ngebhizinisi labo. Njengozakwethu, sithanda ukwabelana ngale ndaba ukuze sikukhuthaze. Sikholelwa kakhulu ukuthi inqobo nje uma siqhubeka nokusebenzisana, bazoba “omama abaqinile” abaningi laphaya.

Akusho nje "uMama" womndeni wakho, kodwa futhi nomkhiqizo wakho.

Nginifisela nonke Mama ojabulayo's Usuku.

Uma ufuna ukwazi okwengeziwe, sicela usithinte lapha↓:

www.arabellaclothing.com/Xhumana nathi