Ngesikhathi sobhubhane, izinto ezenziwa ngezemidlalo ziye zaba yisinqumo sokuqala sokuthi abantu bahlale bendlini, futhi ukwanda kokuthengisa kwe-e-commerce kusiza ukushaywa ngesikhathi esinye ngo-2016, ngokusho kwedatha yokulandela umkhondo eqinile ehleliwe. Esontweni lokuqala lika-Ephreli, ukuthengiswa kwama-traininkeits kwavuka ngo-40% eMelika naku-97% eBrithani uma kuqhathaniswa nesikhathi esifanayo ngonyaka owedlule. Idatha eqotho yedatha, i-Gymshark Bandier kanye nebhizinisi le-Sportswear Company eliphelele selithuthukile ezinyangeni ezedlule.

Akumangazi ukuthi abathengi banesifiso sezingubo ezintofontofo ezisekupheleni kwemfashini. Ngemuva kwakho konke, izigidigidi zabantu kwadingeka zihlale ekhaya ngenxa yokuvinjelwa. I-blazer entofontofo ihle ngokwanele ukuphatha i-videoconferencing ehlobene nomsebenzi, ngenkathi ufaka uthayiAma-t-shirts, Paleizimbotshana zezitshalone-yogaimisindoZonke izithombe zokuthumela kwabezindaba zokuxhumana namavidiyo we-tiktok inselelo. Kepha igagasi ngeke linqobe kuze kube phakade. Umkhakha wonke u-As all the Izinkampani Eziningi - Nesesengozini ikakhulukazi - kudingeka uthole ukuthi ungakugcina kanjani lo mferemu ngemuva kwesifo.

Ngaphambi kokuqubuka, i-Sportsweres yayivele ingumthengisi oshisayo. Izibikezelo ze-EuroMonitor zokuthengiswa kwezemidlalo zizokhula endaweni ehlanganisiwe yonyaka ka-5% ngonyaka ka-2024, okuphindwe kabili kwezinga lokukhula kwemakethe yogesi ephelele. Ngenkathi izinhlobo eziningi zemikhiqizo zikhansele ama-oda abekwe ngamafektri ngaphambi kwe-blockade, imikhiqizo eminingi emincane yezemidlalo isemafuphi.

Ukusetha, uhlobo lwezemidlalo oluneminyaka emibili oluthengiswayo lwe-yogaimisindona-izimbotshana zezitshaloKusetshenziswa "Drop Up", ku-track ukuze kuhlangatshezwane nethagethi yayo yokuthengisa engu- $ 3m yokuthengisa kwe-Tripling ngonyaka wezimali kuMeyi. ULindsey Carter, umsunguli womkhiqizo, uthi uthengise ama-75% ezinto ezingama-20,000 ngesibuyekezo sakhe sakamuva, esasungulwa ngoMashi 27 - cishe izikhathi eziyisishiyagalombili ngaphezulu ngesikhathi esifanayo selokhu kwasungulwa inkampani.

Ngenkathi imikhiqizo yezingubo zezemidlalo ingayazisa ukuthi azikaze zithintwe ngokuphelele kulo bhubhane, zisabhekene nezinselelo eziphambili ezizayo. Ngaphambi kokuqubuka, izinkampani ezinjengezinto ezingaphandle zazivele zibhekene nezinselelo zezezimali ezizoqhubeka nokukhula. Kepha izinkampani ezisesimweni esihle azinaso isikhathi esilula noma. Ukuqubuka okuphoqelekile ukubheja ukuze i-Shelve ihlela ukunweba ukusetha. Ifektri yakhe yeLos Angeles ivaliwe, futhi inethemba lemigqa emisha yezingubo zezemidlalo neminye imikhiqizo ezokwethulwa kulo nyaka izobambezeleka ezinyangeni ezimbalwa ezizayo, sizothinteka impela, "kusho yena. "Ngicabanga ukuthi silahlekelwa amakhulu ezinkulungwane zamaRandi." Futhi ngomkhiqizo oqhutshwa yizokuxhumana, ukungakwazi kwemikhiqizo emisha yefilimu kungenye yezingqinamba. Uhlobo bekufanele lusebenzise i-Photoshop ku-Photoshop okuqukethwe okudala ngemibala emisha, ngenkathi kugqamisa okuqukethwe okwenziwe ekhaya kusuka kusaziwayo weWebhu kanye nabalandeli bomkhiqizo.

Noma kunjalo, iziqalo eziningi zezemidlalo zinezinzuzo zokwenziwa kwasendaweni kwedijithali; Ukugxila kwabo ekuphathekeni kwemidiya yezokuxhumana kanye nokuthengisa online kusebenze kahle enkingeni ephoqa izitolo eziningi ukuvala. IBerkley ithi i-Live Le nqubo iphinde yaphinda kabili okuqukethwe kwayo okukhiqizwe umsebenzisi emasontweni ambalwa edlule, okuthembisayo ekwandeni kokuqukethwe okubukhoma kwe-Instagram kanye nosaziwayo be-trendy web basebenza ezingutsheni zomkhiqizo.

Imikhiqizo eminingi, evela eGymshark iye kwi-Alo Yoga, isiqalile ngokusakazwa kwazo kwiSocial Media.Ding Isonto lokuqala le-lululemon lokuvalwa esitolo eYurophu naseNyakatho Melika, abantu abacishe babe ngu-170 000 babukela izikhathi zayo ezibukhoma ku-Instagram. Eminye imikhiqizo, kufaka phakathi uSteaty Shetty, futhi ebanjwe iqukethe i-Therapist kanye nokupheka okuboniswayo kwedijithali bukhoma Q & A.

Kuyiqiniso, kwazo zonke izinkampani zezingubo, izinhlobo zezemidlalo zisesimweni esiyingqayizivele sokuzibandakanya engxoxweni ngempilo nokuphila kahle okuzokhula kuphela ekudumeni. I-Carter esetshenzisiwe ithi uma imikhiqizo ilalela abathengi bedijithali ngalesi sikhathi, isimo sabo sizoqhubeka nokukhuphuka futhi imikhiqizo izothuthuka ngemuva kokudlula kokuphuma.

"Kufanele futhi baqaphele ukuthi bangagxili nje ekuthengiseni umkhiqizo, kodwa baqonde ngempela lokho abathengi abakufunayo," kusho yena. "Uma lokhu sekuphelile, yingakho umfutho ugcinwa."