Columbia®, njengophawu lwezemidlalo olwaziwayo nolwembali olwaqala ngo-1938 e-US, lube yimpumelelo nokuba yenye yeenkokeli ezininzi kwishishini lempahla yezemidlalo namhlanje. Ngokuyila ubukhulu becala iimpahla zangaphandle, izihlangu, izixhobo zenkampu njalo njalo, iColumbia ihlala ibambelele kumgangatho wayo, izinto ezintsha kunye nophawu.'s ukuthembeka. Yasekwa nguUPaul noMarie Landform, isibini esajamelana nemfazwe yehlabathiⅡkwaye babaleka iJamani yamaNazi ukuya ePortland emva koko baqala ishishini labo ngeminqwazi, ebizwa ngokuba yiInkampani ye-Columbia Hat. Kwaye ngo-1960, inkampani yatshintsha igama laboInkampani yeZinxibo zeMidlalo yaseColombia.

Ibali lethu namhlanje nangona liqala kwesi sibini, kodwa umlinganiswa ophambili yintombi yabo—-UGertrude Boyle(Ngomhla wesi-6 kuMatshi, 1924-3 ngoNovemba ka-2019), inkosikazi yasentsomini eyathi emva koko ikhokelele inkampani kuphuhliso olongezelelweyo, kwaye ikwanegama lesidlaliso elidumileyo.”Omnye Umama Onzima”.

Umsebenzi kaGertrude Boyle

UGert Boyle wafudukela ePortland kunye nosapho lwakhe xa wayeneminyaka eyi-13. Wagqiba imfundo yakhe kwisikolo samabanga aphakamileyo waza waphumelela i-BA ngempumelelo kwi-sociology evela kwiYunivesithi yase-Arizona ngokoyisa ingxaki yeelwimi. Emva kokutshata nomyeni wakhe uNeal Boyle, waba ngumfazi wasekhaya wemini yonke kwaye waphila ubomi obuqhelekileyo, ngelixa umyeni wakhe ethathele kwishishini le-Columbia Sportswear emva kokusweleka kukaGert.'s uyise ngo-1964. Noko ke, ingozi embi yenzeke kwakhona emva kwexesha: umyeni wakhe wasweleka ngenxa yesifo sentliziyo ngesiquphe. Intoni'Okubi nakakhulu, inkampani yayihamba ngexesha elinzima, liphantse laphuka. Ngoko ke, uGert wagqiba kwelokuba athabathe iintambo kunye nonyana wakhe, uTimothy Boyle. Ngentliziyo eyomeleleyo kunye neembono zeshishini elibona kude, wayibuyisela ebomini inkampani ekugqibeleni.

Ukwaziwa njenge“Mam Boyle”

Eyona nto ibalulekileyo awakha wayenza uGert kwishishini losapho lwakhe yayikukukwaziwa njenge”Umama uBoyle”nge 90s.

Waqala ukuba neenkwenkwezi kwiintengiso zase-Columbia ngokwakhe ukukhuthaza iimveliso ezintsha kunye neempawu ezinzima zase-Columbia's iimpahla zemidlalo. Kwiintengiso wadlala njengoMa Boyle, i“Omnye Umama Onzima”. Ngoko ke, Columbia'isilogeni-“Kuvavanywe Tough”yaba ngumbono wekhaya e-US. Nangona kunjalo, akazange ayeke ukuqhubela phambili kwizinto ezintsha zeshishini lakhe ade afikelele kwiminyaka engama-70 ubudala, xa wayesele eyinike unyana wakhe inkampani.

Umama olukhuni akagcinanga nje ukulwa kwishishini lempahla yezemidlalo, kodwa kwakhona, wayenomdla kwishishini lesisa. Umzekelo, wayekhe wanikela ngebhiliyoni yeedola kwiYunivesithi yaseOregon Health & Science engaziwa. Njengosomashishini odumileyo nonesisa, waba ngomnye woovulindlela beshishini abafumana iimbasa ezininzi neewonga, nto leyo eyakhuthaza abantu abaninzi, ngakumbi abafazi behlabathi.

Gert Boyle kuRhwebo

Isipho esikhethekileyo kubo bonke oomama

Arabella Ndiyavuya kakhulu ukwabelana nawe ngebali“omnye umama onzima”namhlanje.

Baninzi abathengi esibasebenzelayo abakwangumama, basasebenza nzima njengoGert Boyle ngeshishini labo. Njengeqabane lakho, singathanda ukwabelana ngeli bali ukukunika inkuthazo. Sikholelwa ngokunzulu ukuba lo gama siqhubeka sisebenza kunye, kuya kubakho “oomama abangqongqo” abangakumbi.

Ayithethi kuphela "uMama" wentsapho yakho, kodwa kunye negama lakho.

Ndininqwenelela ulonwabo nonke Mama's Usuku.

Ukuba ufuna ukwazi ngakumbi, nceda uqhagamshelane nathi apha↓:

www.arabellaclothing.com/Qhagamshelana nathi