Ngexesha lobhubhasi, izemidlalo yezemidlalo iba lukhetho lokuqala kubantu ukuba bahlale ngaphakathi, kwaye ukwanda kwentengiso ye-e-Commerce kuncede ukubethwa kwemfazwe nge-36% ngokulandelelana kwedatha. Kwiveki yokuqala ka-Epreli, ukuthengisa kweetrakis rose nge-40% eMelika kunye ne-97% eBritane xa kuthelekiswa nexesha elifanayo ngonyaka wangaphambili. Idatha ye-sure, ibonisa i-bandier ye-bandier kunye nenkampani yezemidlalo yezemidlalo iyonke iphuculwe kwiinyanga ezidlulileyo.

Akumangalisi ukuba abathengi banomdla kwiimpahla ezifanelekileyo ezikwindlela yokusika ifashoni. Emva kwayo yonke loo nto, iibhiliyoni zabantu kwakufuneka zihlale ekhaya ngenxa yokuvalwa umlomo. I-blazer ehlekisayo inesidima ngokwaneleyo ukuba ihambelane ne-videoconfering ehambelana nomsebenzi, ngelixa i-tie-dyeI-T-shirts, mbalaIzityalo eziphezulukunye ne-yogaI-LeggingsZonke iifotogegenic kwizithuba zentlalo kunye neTiktok Cela umngeni. Kodwa amaza akaphumelelanga. Umzi mveliso njengeenkampani ezizodwa kunye nezisemngciphekweni ngakumbi-kufuneka ufumane indlela yokugcina le mfundiso emva kobhubhane.

Ngaphambi kokuqhambuka, izemidlalo sezemidlalo yayisele ingumthengisi oshushu. Intengiso yoTshintsho ye-Euromonitor ukuba ukuthengisa kwezemidlalo kuya kukhula kwi-5% nge-2024, kabini inqanaba lokukhula kwentengiso. Ngelixa uninzi lweempawu zirhoxisiwe ii-odolo zibekwe kwiifektri ngaphambi kokuba ibhloko, iimpawu ezininzi zemidlalo ezincinci zisekwisifutshane.

Ukusetyenziswa, i-Sportwear eneminyaka emibini ye-Wordwear Incoko yokuthengisa i-yogaI-LeggingskwayeIzityalo eziphezuluSebenzisa "ukulahla", ukwi-trick ukuya kwi-3M yentengiso ye-3m ye-3M yokuthengisa kwintengiso yentengiso ye-tring kunyaka wezemali kuMeyi. U-Lindsey Carter, umniki-mbandela we-Brand, uthi thengise i-75% yezinto ezingama-20,000 kuhlaziyo lwayo lwamva, olusungulwa ngo-Matshi

Ngelixa iimpawu zezemidlalo zezemidlalo zinokuqonda ukuba azichaphazelekanga ngokupheleleyo kubhubhane, zisajamelana nemiceli mingeni ephambili phambili. Ngaphambi kokuqhambuka, iinkampani ezifana ne-Outdoorvocpeices sele zijongana nemiceli mngeni yezemali eza kuqhubeka kuphela ukukhula. Kodwa iinkampani ezikwimo elungileyo azinaxesha layo nokuba. Ukuqhambuka kwekratshi ukunyanzelwa kwezicwangciso zokwandisa ukusetyenziswa. Umzi mveliso wakhe weLos Angeles uvale, kwaye unethemba imigca emitsha yezemidlalo kunye nezinye iimveliso eziza kupapashwa kulo nyaka, siya kuchaphazeleka, "utshilo. "Ndicinga ukuba siphulukane namakhulu amawaka eedola." Kwaye kwi-brand eqhutywa yimithombo yeendaba zentlalo, ukungakwazi ukufota kwifilimu entsha yenye imiqobo. I-brand kwafuneka isebenzise i-pitohop ukuya kwi-Photoshop i-Photohop imixholo emitsha, ngelixa iphakamisa imixholo yasekhaya evela kubalandeli bewebhu kunye nabalandeli bophawu.

Nangona kunjalo, iindlela ezininzi zezemidlalo zezemidlalo zinokufumana indawo yedijithali; Ukugxila kwabo kwintengiso yemithombo yeendaba zentlalo kunye nentengiso ekwi-Intanethi kuye kwabakhonza kakuhle kwintlekele enyanzele iivenkile ezininzi ukuva. I-Berkley ithi uphila inkqubo iphindaphindwe kabini iveliswe ngumthombo wezakhiwo ezimbalwa kwiveki ephilileyo, ethi ifanekiswe ekwenzeni ukwenziwa komxholo we-Instagram Lit kunye neWatchy Web

Uninzi lweempawu, ukusuka kwi-Gymshark kwi-yoga ye-yoga, qalisa ukuSebenza ngokuSebenzayo kwiVenkile yeVenkile yaseYurophu yaseYurophu eYurophu kwi-Instagram. Ezinye iimpawu, kubandakanya i-sweaty bety, ikwabanjwe iqulethe i-Pierapist kunye neDijithali yeDijithali yeDijithali ye-Q & a.

Ewe, kuzo zonke iinkampani zempahla, iimpawu zezemidlalo zikwimeko eyahlukileyo yokuncokola malunga nezempilo kunye nentlalo-ntle kuphela eziza kukhula. I-Carter's Carter ithi ukuba iimpawu zimamela abathengi bedijithali ngeli xesha, imeko yabo iya kuqhubeka nokuphakama kwaye i-rakend iya kuphumelela emva kokugqitha.

"Kufuneka balumke nje ukuba bangagxili ekuthengiseni imveliso, kodwa ukuqonda ngokwenene oko kufunwa ngumthengi, utshilo. "Nje ukuba oku kungaphelelanga, yiyo loo nto i-gamemumumu igcinwe."