Columbia®, semhando inozivikanwa uye yenhoroondo yemitambo yakatanga kubva 1938 muUS, yakave yakabudirira kunyange mumwe wevatungamiriri vakawanda muindasitiri yezvipfeko zvemitambo nhasi. Nekunyanya kugadzira zvipfeko zvekunze, shangu, midziyo yemisasa uye zvichingodaro, Columbia inogara yakabatirira pamhando yavo, hutsva uye mhando.'s kuvimbika. Yakatangwa naPaul naMarie Landform, murume nomudzimai vakasangana nehondo yenyikaⅡuye vakatiza Nazi Germany kuenda kuPortland vakabva vatanga bhizinesi ravo mumaheti, akatumidzwaColumbia Hat Company. Uye muna 1960, kambani yakachinja zita ravo kuitaColumbia Sportswear Company.

Nyaya yedu nhasi kunyangwe ichitangira pavaviri ava, asi mutambi mukuru mwanasikana wavo—-Gertrude Boyle(Kurume 6, 1924-3 Mbudzi, 2019), mukadzi ane mukurumbira uyo anozotungamira kambani kune imwe budiriro, uye zvakare ane zita rine mukurumbira remadunhurirwa.”Vamwe Mai Vakaoma”.

Basa raGertrude Boyle

Gert Boyle akatamira kuPortland nemhuri yake paaiva nemakore 13. Akapedza dzidzo yake kuchikoro chesekondari uye akapedza kudzidza neBA kubudirira mune zvemagariro evanhu kubva kuYunivhesiti yeArizona nekukunda dambudziko remitauro. Mushure mekuroora nemurume wake Neal Boyle, akave mukadzi wemba wemazuva ese uye akararama hupenyu hwakajairika, murume wake achitora bhizinesi reColumbia Sportswear mushure mekufa kwaGert.'baba muna 1964. Zvisinei, tsaona isingafadzi yakaitika zvakare mushure mechinguva: murume wake akafa nechirwere chemoyo kamwe kamwe. Chii'zvakatonyanya kuipa, kambani yakanga ichipfuura nenguva yakaoma, yakapotsa yaputsika. Saka Gert akasarudza kutora kambani iyi nemwanakomana wake, Timothy Boyle. Nemoyo wakasimba uye maonero ebhizinesi anoona kure, akadzosa kambani kuhupenyu pakupedzisira.

Kuzivikanwa se“Ma Boyle”

Chinhu chakanyanya kukosha icho Gert akamboitira bhizinesi remhuri yake kwaive kuzivikanwa se”Amai Boyle”muma90s.

Akatanga kuita nyeredzi muzvishambadziro zveColumbia pachake kusimudzira zvigadzirwa zvitsva uye hunhu hwakaoma hweColumbia's sportswear. Mumashambadziro aakaita saMa Boyle, the“Vamwe Mai Vakaoma”. Naizvozvo, Columbia'sirogani-“Tested Tough”yakanga yava pfungwa yemhuri muUS. Zvisinei, haana kumbomira kuenderera mberi nokuda kwekuvandudzwa kwebhizimisi rake kunyange kusvika kuzera re70, apo akanga atopa kambani kumwanakomana wake.

Amai vakaoma havana kungoramba vachirwa muindasitiri yezvipfeko zvemitambo, asi zvakare, aifarira bhizinesi rerudo. Semuenzaniso, akambopa bhiriyoni imwe yemadhora kuOregon Health & Science University asingazivikanwe. Semuzvinabhizimusi ane mukurumbira uye ane rupo, akave mumwe wemapiyona ebhizinesi aine mibairo isingaverengeki nerukudzo, izvo zvakakurudzira vanhu vazhinji, kunyanya vakadzi munyika.

Gert Boyle muCommerce

Chipo Chakakosha Kuna Vanaamai Vese

Arabella ndafara kukuudza nyaya ye“vamwe mai vakaoma”nhasi.

Kune vatengi vazhinji vatinoshandira vanovawo amai, vachiri kushanda nesimba saGert Boyle nebhizinesi ravo. Semumwe wako, tinoda kukupawo nyaya iyi kuti ikupe fungidziro. Tinotenda zvikuru kuti chero bedzi tikaramba tichishanda pamwe chete, kuchave nevakawanda “vanaamai vakaoma” kunze uko.

Kwete chete zvinoreva "Amai" vemhuri yako, asiwo yako brand.

Ndinokushuvirai mose mai mufaro's Day.

Kana uchida kuziva zvakawanda, tapota taura nesu pano↓:

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