Munguva yedenda, yemitambo yave yekutanga sarudzo yekuti vanhu vagare vari mumba, uye kuwanda kwekutengesa kwemasvikiro. Muvhiki yekutanga yaApril, kutengesa kweanotengesa kwakasimuka ne40% muAmerica uye 97% muBritain kuenzaniswa nenguva imwe chete gore rakapfuura. BackestrEcharch data inoratidza, Gymshark Bandier uye Sportswear Company Yese Bhizinesi Rakavandudza pamusoro pemwedzi yapfuura.

Hazvishamisi kuti vatengi vanofarira zvipfeko zvakanaka zviri pamupendero wekucheka. Mushure mezvose, mabhiriyoni evanhu aifanira kugara pamba nekuda kwekurambidzwa. Iyo yakasununguka blazer iri yakanaka zvakakwana kubata basa-rakarondedzerwa videoconferencing, nepo tie-dhayiT-Shirts, palezvirimwa zvemusorouye yogaleggingszvese zviri photosgenic mune yemagariro media posts uye tiktok kupokana mavhidhiyo. Asi mafungu haazokuparadzani nokusingaperi. Iyo indasitiri seyakazara - uye makambani anotsvagisa kunyanya - anofanirwa kufunga kuti uchengetedze sei iyi mamiriro ezvinhu mushure medenda.

Pamberi pekubuda, mutambo wemitambo wanga watove mutengesi anopisa. Euromonitor kufanotaura kuti Sportswear kutengesa kuchawedzera pane imwe nguva yegore negore rinoda kusvika 5% ne2024, kaviri huwandu hwemusika wakawanda hwepamutemo. Nepo vazhinji brands vakamisa mirairo yakaiswa nemafekitori vasati vasvika pasi pevhu, madiki madiki emitambo madiki achiripo munguva pfupi.

Simbisa, ane makore maviri-okukura anotengesa maruva ari kutengesa yogaleggingsuyezvirimwa zvemusoroKushandisa "kudonha", iri pane track kuti isangane nezvayo madhora matatu ekutengesa chinangwa chekufamba-famba kutengesa mugore remari kune May. Lindsey Carter, The Brand's BROT, anoti anotengesa makumi manomwe neshanu ezvimwe zvinhu makumi maviri emakumi maviri emakumi maviri ezviuru zvemakumi maviri emakore

Nepo mitambo yemitambo yemitambo inogona kukoshesa kuti havasati vakanganiswa zvizere nedenda, ivo vachiri kusangana nematambudziko akakosha pamberi. Pamberi pokubuda kwekubuda, makambani senge ekunze aive atosangana nematambudziko emari ayo achangoramba achikura. Asi makambani mune chimiro chakanaka haasi kuve nenguva iri nyore kana. Kupararira kwekutungira kumanikidza Carter kuti kujekese hurongwa hwekuwedzera simba. Fekitori yake yaAngeles yakavhara, uye anotarisira mitsara matsva emitambo uye zvimwe zvigadzirwa kuti atangwa gore rino zvichaderedzwa. "Kana izvi zvichienderera mberi mwedzi mishoma yakatevera, tichava vakanganiswa," akadaro. "Ini ndinofunga tiri kurasikirwa mazana ezviuru emadhora." Uye for the brand inotungamirwa nenhau dzemagariro, kusakwanisa kwezvigadzirwa zvemafirimu ndeimwe dambudziko. Iyo mhando yaifanira kushandisa Photoshop kune Photoshop Zvemukati muMavara matsva, nepo kuratidza zvemukati zvemumhepo kubva kune webhu mukurumbira uye mavara emhando.

Zvakadaro, vazhinji vemitambo vanotanga vanotanga-kumusoro vane mukana wekushamisika kwedhijitari; Zvavakatarisa pane zvemagariro zvemitambo kushambadzira uye kutengesa kwepamhepo kwakavashanda zvakanaka munhamo yakamanikidza zvitoro zvakawanda kuti uvhara. Berkley anoti gadziriso yakapetwa kaviri zvinoshandiswa nemavhiki mashoma mumavhiki apfuura, izvo zvaanoti hunhu hwemukati hwemukati mewebhu nemakumbo akashanda kunze mune mbichana.

Mhando dzakawanda, kubva kuGymshark kuenda kuAlo yo yoga, dzatanga kugara-kuyerera kwavo kweMedia.During lululemon yekutanga yevhiki yekuvharwa muEurope, vanhu vangangosvika 170,000 vaiona zvikamu zvaro zvehupenyu Mamwe madhiri, kusanganisira sweaty betty, akabatawo mune ane arapist uye kubhejera kuratidzira Dhijitari Live q & a.

Ehezve, zvemakambani ese ezvipfeko, mabhenefiti emitambo ari muchinzvimbo chakasarudzika chekuita nehutano hwakanaka nehutano uye hutano hunongozokura mukuzivikanwa. Mushonga waSectiction anoti kana Brands achiterera kune vatengi vemidimbu panguva ino, chimiro chavo chinoenderera mberi nekukwira uye kuti vabhureke mushure mekubuda mushure mekubuda mushure mekubuda mushure mekubuda mushure mekubuda mushure mekubuda mushure mekubuda mushure mekubuda mushure mekubuda.

"Vanofanirawo kungwarira kuti vasatarise kutengesa chigadzirwa, asi kunyatsonzwisisa kuti chii chinonzi mutengi," akadaro. "Pane kamwechete izvi zvapera, ndosaka momiti ichengetedzwa."