Columbia®, monga masewera odziwika bwino komanso mbiri yakale omwe adayambira ku 1938 ku US, akhala opambana ngakhale m'modzi mwa atsogoleri ambiri pamakampani opanga zovala masiku ano. Mwa kupanga makamaka zovala zakunja, nsapato, zida zamsasa ndi zina zotero, Columbia nthawi zonse imagwirabe ntchito yawo, zatsopano komanso mtundu wawo.'s kudalirika. Iwo unakhazikitsidwa ndiPaul ndi Marie Landform, okwatirana amene anakumana ndi nkhondo yapadziko lonseⅡndipo anathawa Nazi Germany kupita ku Portland ndiye anayamba malonda awo mu zipewa, dzina lakeKampani ya Columbia Hat. Ndipo mu 1960, kampaniyo inasintha dzina lawo kukhalaColumbia Sportswear Company.

Nkhani yathu lero ngakhale ikuyamba kuchokera ku banjali, koma woyimba wamkulu ndi mwana wawo wamkazi—-Gertrude Boyle(Marichi 6, 1924-3 Nov., 2019), mkazi wodziwika yemwe pambuyo pake amatsogolera kampaniyo kupita patsogolo, komanso ali ndi dzina lodziwika bwino”Mayi Mmodzi Wolimba”.

Ntchito ya Gertrude Boyle

Gert Boyle anasamukira ku Portland ndi banja lake ali ndi zaka 13. Anamaliza maphunziro ake kusukulu ya sekondale ndipo anamaliza maphunziro a BA bwino mu sociology kuchokera ku yunivesite ya Arizona ndikugonjetsa vuto la zilankhulo. Atakwatirana ndi mwamuna wake Neal Boyle, adakhala mayi wapakhomo tsiku lonse ndipo amakhala moyo wabwinobwino, pomwe mwamuna wake adatenga bizinesi ya Columbia Sportswear atamwalira Gert.'bambo ake mu 1964. Komabe, ngozi yomvetsa chisoni inachitikanso patapita kanthawi: mwamuna wake anamwalira ndi matenda a mtima mwadzidzidzi. Chani'Choyipa kwambiri, kampaniyo idakumana ndi zovuta, pafupifupi kusweka. Choncho Gert anaganiza zoyamba kampaniyo ndi mwana wake wamwamuna, Timothy Boyle. Ndi mtima wolimba komanso malingaliro abizinesi akutali, adatsitsimutsa kampaniyo pamapeto pake.

Kudziwika ngati“Ma Boyle”

Chinthu chofunika kwambiri chomwe Gert adachitapo pa bizinesi ya banja lake chinali kutchedwa”Mayi Boyle”mu 90s.

Anayamba kuchita nawo malonda a Columbia mwiniwakeyo kuti alimbikitse zatsopano komanso makhalidwe ovuta a Columbia's zovala zamasewera. M'matsatsa omwe adasewera ngati Ma Boyle, the“Mayi Mmodzi Wolimba”. Chifukwa chake, Columbia'slogan-“Kuyesedwa Kwambiri”idakhala lingaliro lanyumba ku US. Komabe, sanasiye kupita patsogolo pazatsopano za bizinesi yake ngakhale atakwanitsa zaka 70, pomwe anali atapereka kale kampaniyo kwa mwana wake.

Mayi wovutayo sanangopitirizabe kumenyana ndi makampani opanga masewera, komanso, anali wokonda kwambiri bizinesi yachifundo. Mwachitsanzo, adaperekapo ndalama zokwana biliyoni imodzi ku yunivesite ya Oregon Health & Science mosadziwika. Monga wazamalonda wotchuka komanso wowolowa manja, adakhala m'modzi mwa ochita bizinesi omwe adalandira mphotho zambiri komanso ulemu, zomwe zidalimbikitsa anthu ambiri, makamaka azimayi padziko lapansi.

Gert Boyle mu Zamalonda

Mphatso Yapadera Kwa Amayi Onse

Arabella ndiwokondwa kugawana nanu nkhani ya“mayi mmodzi wolimba”lero.

Pali makasitomala ambiri omwe timawatumizira omwenso ndi amayi, akugwirabe ntchito molimbika monga Gert Boyle ndi bizinesi yawo. Monga bwenzi lanu, tikufuna kugawana nawo nkhaniyi kuti ikulimbikitseni. Timakhulupirira kwambiri kuti malinga ngati tikugwira ntchito limodzi, padzakhala "amayi olimba" kunja uko.

Osati kokha "Amayi" a banja lanu, komanso chizindikiro chanu.

Ndikufunirani inu nonse okondwa Mayi's Tsiku.

Ngati mukufuna kudziwa zambiri, chonde titumizireni pano↓:

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