Pa nthawi ya mliri, squidem Specktor yakhala chisankho choyambirira kuti anthu azikhala m'nyumba, ndipo kuchuluka kwa malonda a E-Commerce kwathandizanso kumenyedwa mu Marichi. Mu sabata yoyamba ya Epulo, malonda a tracks amakwera ndi 40% ku America ndi 97% ku Britain poyerekeza ndi nthawi yomweyi pachaka kale. Data ya Centresyearch imawonetsa, Gymshark barier ndi StateWar Conser's Conser's National Conserll Patatha miyezi yapitayi.

Sizikudabwitsa kuti ogula ali ndi chidwi ndi zovala zabwino zomwe zili m'mphepete mwa mafashoni. Kupatula apo, mabiliyoni a anthu amayenera kukhala kwawo chifukwa choletsedwa. Blazer yabwino imakhala yokwanira kuthana ndi mavidiyo okhudzana ndi ntchito, pomwe utotoMashati, wotuwansonga za mbewundi yogaleggingsonse ali a Photogenic pazinthu zachikhalidwe ndi makanema a Tiktok. Koma funde sidzapezeka kwamuyaya. Makampaniwo onse - makampani osatetezeka makamaka - amafunika kudziwa momwe angasungire chimodzi mwa mliri.

Isanakwane, squewear inali kale wogulitsa wotentha. Kulosera komwe kugulitsa kwa Spacar kumakula pamtunda wapachaka wa pafupifupi 5% pofika 2024, kuwirikiza kawiri pamsika waovala. Ngakhale mitundu yambiri yaletsa madongosolo oyikidwa ndi mafakitale asanabalalike, magulu ang'onoang'ono ang'onoang'ono akadali operewera.

Khazikikani, katswiri wazaka ziwiri ogulitsa yogaleggingsndinsonga za mbewuKugwiritsa Ntchito "Kugwetsa", kuli pa njanji kuti mukwaniritse ndalama zake za $ 3m zogulitsa zopambana mu chaka chatha. Lindsey Carter, woyambitsa wa mtunduwo, akuti wagulitsa 75% ya zinthu 20,000 zomwe zidasinthidwa pa Marichi 27 - zomwe zidakhazikitsidwa pa Marichi 27 - pafupifupi nthawi zisanu ndi zitatu kuposa nthawi yomwe kampaniyo idakhazikitsidwa.

Ngakhale ma stoeloar amtundu angazindikire kuti sanakhudzidwebe ndi mliriwo, amakumanabe ndi zovuta zamtsogolo. Kupyola, makampani monga kunjako anali atakumana ndi mavuto azachuma omwe adzapitirize kukula. Koma makampani abwino ali bwino sakhala ndi nthawi yophweka. Kutuluka kokakamizidwa kukakamiza kuti asunge mapulani kuti akweze. Mafakitale ake a Angeles watseka, ndipo akuyembekeza mizere yatsopano ya Stopwear ndi zinthu zina kuti zikhazikitsidwe chaka chimodzi. "Ngati izi zikuchedwa miyezi ingapo idzachedwa." Ngati izi zikuchedwa miyezi ingapo idzachedwa. "Ngati izi zikuwonjezereka miyezi ingapo idzachedwa, tidzakhudzidwa kwambiri," adatero. "Ndikuganiza kuti tataya madola masauzande ambiri." Ndipo chifukwa cha mtundu woyendetsedwa ndi anthu okonda kucheza, kulephera kujambula zinthu zatsopano ndi vuto linanso. Chizindikirocho chinayenera kugwiritsa ntchito Photoshop ku Photoshop wakale kukhala mitundu yatsopano, ndikuwunikira zomwe zili zodzikongoletsera kuchokera ku mafani ndi mafani amchere.

Komabe, oyambitsa masewera olimbitsa thupi ambiri amakhala ndi mwayi wa digito; Cholinga chawo pa zotsatsa za Social Media ndi kugulitsa pa intaneti zawathandiza bwino pamavuto omwe akakamiza masitolo ambiri kuti atseke. Berkley akuti amakhala ndi moyo wachulukidwe kanayi kawiri pasabata ingapo yapitayo, yomwe imadziwika ndi kuchuluka kwa Instagram Kukhala Ndi Zovala Zamake.

Mitundu yambiri, yochokera ku gycerhark to Alo yoga, yayamba kubweretsa moyo wawo pazanema pa Europe. Makampani ena, kuphatikiza thukuta la Betty, lomwe limachitikanso lili ndi othandizira ndikuphika chiwonetsero cha digito ya digito q & a.

Zachidziwikire, mwa makampani onse a zovala, mitundu yonse yamasewera ali ndi mwayi wapadera kuti mulankhule ndi thanzi komanso thanzi lomwe limangokulira kutchuka. Carcer wa Staft akuti ngati mitundu imamvetsera kwa ogula digito nthawi imeneyi, mawonekedwe awo apitilizabe kukwera ndipo mitundu imathamangitsidwa pambuyo pa kutuluka.

"Amayeneranso kusamala kuti asangongogulitsa malondawo, koma kuti amvetsetse zomwe wogula akufuna," adatero. "Imeneyi itatha, ndichifukwa chake kutha kusungidwa."