Last week was significant as a beginning of 2024, there were more news released by brands and technical groups. Also slightly market trends appeared. Catch the flow with Arabella now and sense more new trends that might shape the 2024 today!
Market Trends
It is evident that the new active wear brands are encountering a dilemma that they mainly grow rapidly based on sportswear market segments but harder to expand their product lines, such as lululemon, who gathered their fame out of “one and best pair of leggings”. However, when it comes to other sportswear like training shoes, they are pale by comparison. This is happening to every new active wear brand in the market right now and might exist for sometime.
Brand’s New Release
Primark released its first adaptive lingerie collection for disable in commit to make the fashion and everyday essentials affordable and accessible for more people, especially disabled consumers.
The lingerie sets were co-developed about 2 years by technical specialist and disabled people. There are seam-free bra, lace bralette, black briefs and period pants, to make the set more practical and comfortable for wearers.
Brand News
Lululemon announced the appointment of Jonathan Cheung, who was brand consultant of Gap, Merrell and Pangaia and Levi’s senior VP of design and design innovation, as its global creative director.
With 30 years experiences of in the realm of creative and business leadership, Lululemon believed he will bring more inspiring creative vision for their product designs.
Fabrics
The Lenzing Group has released a new TENCEL™ Lyocell fiber processing technology aimed at creating elastic fabrics that enhance wearing comfort. The new technology involves redesigning woven fabrics using TENCEL™ Lyocell fibers and carrying out fabric pretreatment to enhance their stretch and recovery properties, while being less prone to shrinking or wrinkling.
Fabrics & Brands
The premium men’s active wear brand ASRV announced that they will use Hyosung’s CREORA Aerosilver as their key performance ingredient for its Winter 2023 Collection of Tech-Terry, Nano-Mesh and Silver-Lite apparel, which includes hoodies, cargo joggers, sweats, tees and shirts. The CREORA Aerosilver is a functional polyester features with anti-bacteria. ASRV also said they will continually adopt more Hyosung multi-function fibers in the future.
We can obviously sense that there are more challenges in this year since there are more brands want to aim at innovation and sustainability. Arabella will keep following up these trends and assist you to make a breakthrough.
Feel free to contact us for more!
Post time: Jan-22-2024