The 2024 Olympics Game has been on along with the opening ceremony on last Friday in Paris. After the whistle rang out, it is not only athletes are playing, but the sports brands. There is no doubt that it would be an arena for the entire sportswear industry since it is the best time to test the performance of their products.
The competition between sportswear behemoth is not only happening in the stadium, but also happening right now in some other places. We are all in this game. But today, Arabella will become an audience with you to see how it goes on this arena.
Products
British sportswear brand GOLA collaborated with the retail brand Anthropologie to debut the first-ever stadium-style female active apparel collections, including t-shirt, joggers, hoodies, jumpsuits, dresses and sneakers. The new collection will release on Anthropologie’s official website, the price range would be USD 48-198.
Catwalks
FILA has released its new sports collection in 25/26AW during the Paris Fashion Week. The new collection has showed heritage and old-money style with using bold coloring and printing, including polo shirts, skirts, dresses, jumpsuits and more. Here are the looks of them.
Fabrics
The LYCRA company unveiled that they applied the sustainable fiber COOLMAX® EcoMade in the Brazilian Volleyball team’s indoor and beach jerseys. The fiber is made from 100% textile waste, featuring with excellent moisture-wicking and fast-drying properties, can keep athletes dry and cool. The team apparel is made from 92% COOLMAX®EcoMade and 8% LYCRA® .
Trends
POP Fashion issued the trend report of yoga wear in 25/26 AW, analyzing and showcasing the recommended color palette for yoga apparel, key trends in design elements, as well as provides outfit and fabric recommendations for selected brands. According to the report, the key elements go : back shoulder straps, seamless integrated knit, functional styles, seamless knitted pants details, and slight flare yoga pants.
Based on the report, we have made some recommendations for you as following:
Fitness Pilates Gym Wear OEM Racerback Sports Bra For Women with Pocket
015-S-X Cut-out Racerback Rib Seamless Workout Bra
High Support Stylish Sport Bra Cotton Women’s Bra For Exercise
Wholesale Woman y2k Sports Leggings Yoga Pants With Foil Printing Custom Logo
Stay tuned and we will update more latest industry news and products for you!
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Post time: Jul-30-2024