Last week was thrilling as athletes competed for their lives in the arena, making it the perfect time for sports brands to advertise their cutting-edge sports gear. There’s no doubt that the Olympics symbolize a leap in sportswear.
By studying sportswear leading brands, Arabella is getting ready to showcase you our advanced sportswear at our next stop---yes, we are about to attend the Magic Show (Sourcing At Magic) during August 19-21 in Las Vegas, US! Here is our exhibition information.
But our focus today remains on industry news, as we can’t afford to miss the latest developments in this sector.
Brand & Product
On July 25th, Puma debuted the new winter collection, combining motorsport style with Scuderia Ferrari. Inspired by maps, the collection uses bold dynamic graphics, featuring superior coziness and cushioned comfort, ensuring wearers stay stylish and warm in winter.
At the same time, NIKE has released the 2024 Autumn Women’s Collection designed by designer Anna Deller-Yee, featuring Nike Alate bras, yoga leggings, and fleece sets. The collection aims to encourage women to embrace a confident attitude towards their bodies in their daily lives, using soft yet bold colors.
Fibers
Wuhan Textile University has developed a fabric with a structure similar to sweat glands, called SG-like fabric. The fabric’s sweat-absorbent channels can serve as specialized directional sweat-absorbent channels, limiting the accumulation of sweat on the skin. This provides garments with excellent breathability, sweat-wicking ability, and comfort, offering important opportunities for personal thermal and humidity comfort management in textiles.
Trends
POP Fashion has just released a new trend report on golf apparel collections for 25/26AW, summarizing and analyzing possible patterns, colorways, design details, and product types. Here is the report summary:
Key Patterns: Geometry Graphics
Key Details: Stand Collar
Key Trendy Products: Long Sleeve Polo, Dress, Pants
Recommended Fabric: Breathable Textured Knitted Embossed Fabric
Stay tuned and we will update more latest industry news and products for you!
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Post time: Aug-06-2024