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Here is our exhibition information again, in case you might go to the wrong place.
Recently, we have seen many sportswear brands have released their Q2 revenue reports. Some leading brands are maintaining a good momentum while others are facing challenges. Under the pressure of global inflation and economic downturn, most companies are struggling to remake their strategies to survive. That’s why Arabella keeps updating what we all need to know for you.
Let’s start our journey today!
Fabric
INVISTA announced the completion of its expansion project for the production base of Nylon 6,6 polymers on August 13 in Shanghai Chemicals Industry Park (SCIP), which might reach a production capacity of 400 thousand tons of the Nylon 6,6 annually.
The project is aiming to fully leverage the integrated effects of the nylon 6,6 value chain, stabilize and quickly response the supply of the nylon 6,6’s polymers for the local market. The president of INVISTA said that with this base, China might become one of the biggest suppliers of Nylon 6,6 globally.
Brands
Germany sportswear brand PUMA shows that it is struggling to win back investors’ believes since its second quarter reports shows the turnovers has been slightly down comparing to the previous year. Not only the internal product launches and partnership strategies, the global economics downturn and inflation has weighed on their performance. The company has to lower the profit expectation in the future despite the CEO claims that it is on the track.
Actually, PUMA can only become one of examples in such a global economic environment. The consumer and the society is changing, it is very important for our brands to improve the sensitivity of the market.
Finish & Technology
The global chemistry group BASF announced that they will start the production of bio-based ethyl acrylate EA in the fourth quarter to replace the fossil-based EA, aiming to reduce the carbon footprint.
EA is one of raw materials for textile finishing agent that enable them the features of anti-wrinkle, water-resistance and anti-fouling in the apparel industry. The plan is seemed as a significant step to show this behemoth’s determination of environmental-care.
Trend Report
The global trend network POP-Fashion just released a report of jogging wear in AW25/26, which speculates on the future design trends of autumn and winter running clothing based on changes in consumer psychology and social life. Including color matching, details, style, etc. , ETC. Here are some important details of this report.
Key patterns: dynamic letters, reflective dotted graphics
Key items: hoodies, long-sleeved mid-layers, base leggings, lightweight thermal vests, versatile jackets, running tights
Recommended brands: New Balance, Saucony, NIKE X NOCTA, DarkRunners x Numerals by niko
Based on these trends, we have made recommendations of our products that might be helpful for you.
MTG002 Men Low Waist Tight-fit Breathable Mesh Leggings
MJO006 Cooling Quick Drying Versatile Klein Blue Track Pants
Stay tuned and we will update more latest industry news and products for you!
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Post time: Aug-19-2024