Hope you are doing well!
Arabella just came back from our 3-day holiday of the Dragon Boat Festival, a Chinese traditional festival might already known for racing dragon boats, making and enjoying Zongzi and memorizing our greatest poet, Quyuan. However, like the boat keeps racing forward, our steps in the clothing industry keeps moving on. So here we are, sharing you our latest industry briefings in case you might miss them.
Fabrics
On June 6th, Lenzing Group has partnered with the technology company Exponent Envirotech to present ECOHUES™, a waterless dyeing technology that has potential to replace the conventional water-based dyeing. The technology will initially be applied to TENCEL’s lyocell, modal and Lenzing’s branded viscose fibers.
Technology
On June 11th, Avient released the latest bio-based ink, Evolve Bio plasti sol, for screen printing, which contains 56-59% bio-based material. The ink is seen as a breakthrough in the clothes printing technology.
Brands
Sportswear brand On just announced that actress Zendaya will be joining the company as a brand partner and will engage in long-term partnership with them.
After starring in the movie “Chellengers,” the famous actress Zendaya has sparked a global fashion trend known as “Tennis-core,” reshaping the brand’s product image. Arabella is expecting a new influence that this star will make.
Product Trends
The globally renowned fashion institution POP Fashion released a recent trend report of women’s sports leggings. The report indicates 7 design trends based on the previous new release of multiple sports brands as following: triangle silhouette, cut-out waistband, 2-in-1 skirt layer, cargo, steppers, zip-up waist, flared cuff.
To access the whole report, please contact us here.
Color Trends
At the same time, the POP Fashion also released a color trend report of the key color in SS2025: Dubarry Red. Through analyzing the use of this color on the catwalks, detailing design, color matching properties and application proportions in the new products showcased, the report made a series suggestions of this color’s applications
Stay tuned and we will update more latest industry news and products for you!
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Post time: Jun-12-2024