Thaum muaj kev sib kis, cov khaub ncaws kis las tau dhau los ua thawj qhov kev xaiv rau cov neeg nyob hauv tsev, thiab kev muag khoom e-lag luam tau nce ntxiv tau pab qee lub khw muag khoom zam kom tsis txhob raug ntaus thaum muaj kev sib kis. tib lub sijhawm hauv 2019, raws li cov ntaub ntawv taug qab lub tuam txhab Edited. Hauv thawj lub limtiam ntawm lub Plaub Hlis, kev muag khoom ntawm cov khaub ncaws hnav tau nce 40% hauv Asmeskas thiab 97% hauv tebchaws Askiv piv rau tib lub sijhawm xyoo dhau los. EarnestResearch cov ntaub ntawv qhia tau hais tias, Gymshark Bandier thiab sportswear tuam txhab kev lag luam tag nrho tau txhim kho nyob rau lub hli dhau los.

Nws tsis yog qhov xav tsis thoob tias cov neeg siv khoom txaus siab rau cov khaub ncaws zoo nkauj uas nyob ntawm qhov txiav ntawm kev zam. Tom qab tag nrho, ntau lab tus tib neeg yuav tsum nyob hauv tsev vim kev txwv. Ib lub tsho zoo nkauj yog qhov tsim nyog txaus los ua haujlwm nrog kev sib tham video, thaum khi-dyeT-shirts, liabqoob loothiab yogaleggingsyog txhua qhov photogenic hauv social media posts thiab TikTok cov yeeb yaj kiab sib tw. Tab sis lub nthwv dej yuav tsis kov yeej mus ib txhis. Kev lag luam tag nrho - thiab cov tuam txhab muaj kev cuam tshuam tshwj xeeb - yuav tsum paub txog yuav ua li cas tswj lub zog no tom qab muaj kev sib kis.

Ua ntej muaj kev sib kis, cov khaub ncaws ncaws pob twb yog tus muag kub. Euromonitor kwv yees tias kev muag khaub ncaws ncaws pob yuav loj hlob ntawm qhov sib xyaw txhua xyoo ntawm ze li 5% los ntawm 2024, ob npaug ntawm kev loj hlob ntawm tag nrho cov khaub ncaws ua lag luam. Txawm hais tias ntau lub npe tau tso tseg kev txiav txim nrog cov chaw tsim khoom ua ntej kev thaiv, ntau lub npe kis las me tseem nyob hauv cov khoom tsis txaus.

SETactive, ib tug ob-xyoo-laus sportswear hom muag yogaleggingsthiabqoob loosiv "Tshaj Tawm", yog nyob rau hauv txoj kev kom ua tau raws li nws lub hom phiaj muag $ 3m ntawm kev muag khoom peb zaug hauv xyoo nyiaj txiag rau lub Tsib Hlis. Lindsey Carter, tus tsim lub hom lag luam, hais tias nws tau muag 75% ntawm 20,000 yam khoom hauv nws qhov kev hloov tshiab tshiab, uas tau tshaj tawm thaum Lub Peb Hlis 27th - txog yim npaug ntau dua li lub sijhawm zoo sib xws txij li lub tuam txhab tau tsim.

Txawm hais tias cov khaub ncaws ncaws pob yuav zoo siab tias lawv tseem tsis tau muaj kev cuam tshuam tag nrho los ntawm kev sib kis, lawv tseem ntsib cov teeb meem tseem ceeb tom ntej. Ua ntej muaj kev sib kis, cov tuam txhab xws li OutdoorVoices twb tau ntsib teeb meem nyiaj txiag uas tsuas yog txuas ntxiv mus ntxiv. Tab sis cov tuam txhab hauv cov duab zoo tsis muaj lub sijhawm yooj yim. Qhov kev sib kis tau yuam Carter kom tso tseg cov phiaj xwm nthuav dav SETactive. Nws lub Hoobkas Los Angeles tau kaw lawm, thiab nws cia siab tias cov kab tshiab ntawm cov khaub ncaws kis las thiab lwm yam khoom lag luam yuav tsum tau nthuav tawm xyoo no kuj yuav raug ncua. "Yog tias qhov no txuas ntxiv rau ob peb lub hlis tom ntej, peb yuav cuam tshuam heev," nws hais. "Kuv xav tias peb poob ntau pua txhiab daus las." Thiab rau lub hom phiaj uas tau tsav los ntawm kev tshaj xov xwm, kev tsis muaj peev xwm ua yeeb yaj kiab cov khoom tshiab yog lwm qhov teeb meem. Lub hom phiaj yuav tsum siv Photoshop rau Photoshop cov ntsiab lus qub rau hauv cov xim tshiab, thaum tseem ceeb cov ntsiab lus hauv tsev los ntawm lub vev xaib nto moo thiab cov kiv cua hom.

Tseem, ntau cov khaub ncaws ncaws pob pib muaj qhov zoo ntawm digital localization; Lawv tsom mus rau kev tshaj tawm kev lag luam thiab kev muag khoom hauv online tau pab lawv zoo thaum muaj kev kub ntxhov uas tau yuam cov khw muag khoom feem ntau kaw. Berkley hais tias nyob tus txheej txheem tau ua ob npaug rau nws cov neeg siv tsim cov ntsiab lus nyob rau hauv ob peb lub lis piam dhau los, uas nws ntaus nqi rau kev nthuav dav ntawm Instagram Live cov ntsiab lus thiab cov neeg nyiam hauv lub vev xaib ua haujlwm tawm hauv lub npe khaub ncaws.

Ntau lub npe, los ntawm Gymshark mus rau Alo yoga, tau pib tshaj tawm lawv cov kev tawm dag zog hauv social media.Lub sijhawm Lululemon thawj lub limtiam ntawm kev kaw khw hauv Tebchaws Europe thiab North America, ze li 170,000 tus neeg tau saib nws cov sijhawm nyob hauv Instagram. Lwm lub npe, suav nrog Sweaty Betty, kuj muaj nyob rau hauv muaj tus kws kho mob thiab ua qauv qhia ua noj digital nyob q&a.

Tau kawg, ntawm tag nrho cov tuam txhab khaub ncaws, cov khaub ncaws ncaws pob yog nyob rau hauv ib txoj hauj lwm tshwj xeeb los koom nrog kev sib tham txog kev noj qab haus huv thiab kev noj qab haus huv uas tsuas yog mus rau qhov muaj koob meej. SETactive's Carter hais tias yog cov khw muag khoom mloog cov neeg siv khoom siv digital thaum lub sijhawm no, lawv cov xwm txheej yuav nce ntxiv thiab cov hom lag luam yuav vam meej tom qab kev sib kis.

Nws tau hais tias "Lawv kuj yuav tsum tau ceev faj tsis yog tsom mus rau kev muag khoom, tab sis kom nkag siab tiag tiag li cas cov neeg siv khoom xav tau," nws hais. "Thaum qhov no dhau lawm, qhov no yog vim li cas lub zog tswj hwm."