Columbia®, ma ke ʻano he hōʻailona haʻuki kaulana i hoʻomaka ʻia mai 1938 ma US, ua lilo i mea kūleʻa ʻoiai kekahi o nā alakaʻi he nui i ka ʻoihana lole haʻuki i kēia lā. Ma ka hoʻolālā nui ʻana i nā lole o waho, nā kāmaʻa, nā lako hoʻomoana a pēlā aku, hoʻomau mau ʻo Columbia i kā lākou ʻano, nā mea hou a me ka hōʻailona.'s hilinaʻi. Ua hoʻokumu ʻia ePaul and Marie Landform, he kāne i ʻike i ke kaua honuaⅡa holo Nazi Kelemānia i Portland a laila hoʻomaka i kā lākou ʻoihana i nā pāpale, i kapa ʻiaʻO Columbia Hat Company. A i ka makahiki 1960, ua hoʻololi ka hui i ko lākou inoaHui ʻAi Leʻaleʻa ʻo Columbia.

ʻO kā mākou moʻolelo i kēia lā ʻoiai e hoʻomaka ana mai kēia mau kāne, akā ʻo ka mea nui ʻo kā lāua kaikamahine—-Gertrude Boyle(6 Mar., 1924-3 Nov., 2019), he wahine kaao nana i alakai i ka hui i ka ulu hou ana, a nona kekahi inoa kapakapa kaulana”Hoʻokahi Māmā Paʻakikī”.

Ka Hana o Gertrude Boyle

Ua neʻe ʻo Gert Boyle i Portland me kona ʻohana i ka makahiki 13. Ua hoʻopau ʻo ia i kāna aʻo ʻana ma ke kula kiʻekiʻe a ua puka maikaʻi ʻo ia me ka BA ma ka ʻepekema mai ke Kulanui o Arizona me ka lanakila ʻana i ka pilikia o nā ʻōlelo. Ma hope o ka male ʻana me kāna kāne ʻo Neal Boyle, ua lilo ʻo ia i wahine hale i nā lā a pau a noho i kahi ola maʻamau, ʻoiai ua lawe kāna kāne i ka ʻoihana o Columbia Sportswear ma hope o ka make ʻana o Gert.'s makua kāne i ka makahiki 1964. Eia naʻe, ua loaʻa hou kahi pōʻino pōʻino ma hope o kekahi manawa: ua make koke kāna kāne me ka puʻuwai puʻuwai. He aha'ʻOi aku ka maikaʻi, ke hele nei ka ʻoihana i kahi manawa paʻakikī, aneane haki. No laila ua hoʻoholo ʻo Gert e lawe i ka hui me kāna keiki ʻo Timothy Boyle. Me ka puʻuwai ikaika a me nā manaʻo ʻoihana ʻike mamao, ua hoʻihoʻi ʻo ia i ka ʻoihana i ke ola ma hope.

ʻIke ʻia ʻo“Ma Boyle”

ʻO ka mea nui loa a Gert i hana ai no kāna ʻoihana ʻohana ʻo ia ka mea i ʻike ʻia ʻo ia”Māmā Boyle”i ka makahiki 90.

Ua hoʻomaka ʻo ia e pāʻani i nā pāʻoihana o Columbia iā ia iho e hoʻolaha i nā huahana hou a me nā ʻano paʻakikī o Columbia's lole haʻuki. I loko o nā hoʻolaha āna i hōkū ai ʻo Ma Boyle, ka“Hoʻokahi Māmā Paʻakikī”. No laila, ʻo Columbia'slogan-“Ho'āʻo Paʻakikī”ua lilo i manaʻo hale ma US. Akā naʻe, ʻaʻole ʻo ia i hoʻōki i ka neʻe ʻana no nā mea hou o kāna ʻoihana a hiki i ka makahiki 70, i ka wā i hāʻawi mua ai ʻo ia i ka hui i kāna keiki.

ʻO ka makuahine paʻakikī ʻaʻole wale i hoʻomau i ka hakakā ʻana i ka ʻoihana lole haʻuki, akā, ua makemake ʻo ia i ka ʻoihana aloha. No ka laʻana, ua hāʻawi inoa ʻole ʻo ia i hoʻokahi piliona kālā i ke Kulanui o Oregon Health & Science. Ma ke ʻano he ʻoihana kaulana a lokomaikaʻi, ua lilo ʻo ia i hoʻokahi o nā paionia ʻoihana me nā makana he nui a me nā hanohano, ka mea i hoʻoikaika i ka hapa nui o nā poʻe, ʻoi aku ka nui o nā wahine o ka honua.

ʻO Gert Boyle ma nā Kalepa

He makana no na makuahine a pau

ʻArabila hauʻoli nui e haʻi aku iā ʻoe i ka moʻolelo o“hookahi makuahine paakiki”i kēia lā.

Nui nā mea kūʻai aku a mākou e lawelawe nei he makuahine hoʻi, e hana ikaika ana e like me Gert Boyle me kā lākou ʻoihana. E like me kāu hoa, makemake mākou e kaʻana like i kēia moʻolelo e hāʻawi iā ʻoe i kekahi mau mea hoʻoikaika. Ke manaʻoʻiʻo nui nei mākou i ka wā a mākou e hana pū ai, e nui aʻe nā "makuahine paʻakikī" ma waho.

ʻAʻole wale ke ʻano o ka "Mother" o kou ʻohana, akā ʻo kāu hōʻailona pū kekahi.

Hauʻoli ʻoukou e Māmā's Lā.

Inā makemake ʻoe e ʻike hou aku, e ʻoluʻolu e kelepona mai iā mākou ma aneʻi↓:

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