I ka wā o ka maʻi ahulau, ua lilo nā lole haʻuki i koho mua loa no ka poʻe e noho i loko o ka hale, a ʻo ka piʻi ʻana o ke kūʻai aku ʻana i nā e-commerce ua kōkua i kekahi mau hōʻailona hana e pale aku ai i ka wā o ke ahulau. ka manawa like ma 2019, e like me ka ʻikepili hoʻopaʻa inoa ʻo Edited. I ka pule mua o ʻApelila, ua piʻi ke kūʻai aku o nā tracksuits e 40% ma ʻAmelika a me 97% ma Beretania i hoʻohālikelike ʻia me ka manawa like o ka makahiki ma mua. Hōʻike ka ʻikepili EarnestResearch, ʻo Gymshark Bandier a me ka ʻoihana holoʻokoʻa o ka hui ʻoihana i hoʻomaikaʻi i nā mahina i hala.

ʻAʻole ia he mea kupanaha no ka hoihoi ʻana o nā mea kūʻai aku i nā lole ʻoluʻolu e kū nei i ka ʻoki o ke ʻano. Ma hope o nā mea a pau, pono nā piliona o ka poʻe e noho i ka home no ka pāpā. ʻO kahi blazer ʻoluʻolu e kūpono i ka lawelawe ʻana i ka wikiō e pili ana i ka hana, ʻoiai ke kāʻeiNā pālule, haikeacrop topsa me yogaleggingshe kiʻi paʻi kiʻi āpau i nā pou media a me nā wikiō hoʻokūkū TikTok. ʻAʻole naʻe e lanakila mau ka nalu. ʻO ka ʻoihana holoʻokoʻa - a me nā ʻoihana palupalu - pono e noʻonoʻo pehea e mālama ai i kēia manawa ma hope o ke ahulau.

Ma mua o ka laha ʻana, ua kūʻai wela nā lole haʻuki. Ua wānana ʻo Euromonitor e ulu aʻe ke kūʻai ʻana i nā lole haʻuki ma kahi helu makahiki hui kokoke i 5% e 2024, pālua i ka ulu ʻana o ka mākeke lole holoʻokoʻa. ʻOiai ua kāpae ka nui o nā hōʻailona i nā kauoha i waiho ʻia me nā hale hana ma mua o ka hoʻopaʻa ʻia ʻana, ʻoi aku ka nui o nā hōʻailona haʻuki liʻiliʻi.

SETactive, ʻelua makahiki ʻelua mau makahiki e kūʻai aku ana i ka yogaleggingsacrop topsme ka hoʻohana ʻana iā "Drop up", aia ma ke ala e hoʻokō ai i kāna pahuhopu kūʻai $3m o ke kūʻai ʻekolu ʻekolu i ka makahiki kālā a hiki i Mei. Ua ʻōlelo ʻo Lindsey Carter, ka mea nāna i hoʻokumu i ka brand, ua kūʻai aku ʻo ia i 75% o nā mea 20,000 i kāna mea hou loa, i hoʻokuʻu ʻia ma Malaki 27th - ma kahi o ʻewalu mau manawa ma mua o ka manawa like mai ka wā i hoʻokumu ʻia ai ka hui.

ʻOiai e mahalo paha nā mea ʻaʻahu haʻuki ʻaʻole lākou i hoʻopilikia piha ʻia e ka maʻi ahulau, ke kū nei lākou i nā pilikia koʻikoʻi ma mua. Ma mua o ka laha ʻana, ua kū mua nā ʻoihana e like me OutdoorVoices i nā pilikia kālā e hoʻomau wale nei ka ulu. Akā ʻaʻole maʻalahi nā ʻoihana i ke ʻano maikaʻi. Ua koi ka laha iā Carter e hoʻopaʻa i nā hoʻolālā e hoʻonui i ka SETactive. Ua pani ʻia kāna hale hana ʻo Los Angeles, a ke manaʻo nei ʻo ia e hoʻopaneʻe ʻia nā laina hou o nā lole haʻuki a me nā huahana ʻē aʻe e hoʻokuʻu ʻia i kēia makahiki. "Manaʻo wau e nalowale ana mākou i nā haneli haneli o nā kālā." A no kahi hōʻailona i alakaʻi ʻia e ka media media, ʻo ka hiki ʻole ke paʻi kiʻi i nā huahana hou kekahi pilikia. Pono ka brand e hoʻohana i Photoshop i Photoshop i nā ʻike kahiko i nā kala hou, ʻoiai e hōʻike ana i nā ʻike homemade mai nā mea kaulana pūnaewele a me nā mea pā.

Eia nō naʻe, ʻoi aku ka maikaʻi o ka hoʻomaka ʻana o nā lole haʻuki he nui o ka localization kikohoʻe; ʻO kā lākou manaʻo nui i ka kūʻai ʻana i ka media media a me ke kūʻai aku ma ka pūnaewele ua lawelawe maikaʻi iā lākou i loko o kahi pilikia i koi ai i ka hapa nui o nā hale kūʻai e pani. Ua ʻōlelo ʻo Berkley ua pālua ʻo Live the Process i kāna ʻike i hana ʻia e ka mea hoʻohana i nā pule i hala iho nei, ʻo ia ka mea i manaʻo ai i ka hoʻonui ʻia ʻana o ka ʻike Instagram Live a me nā mea kaulana pūnaewele e hana nei i nā lole o ka brand.

Ua hoʻomaka ka nui o nā hōʻailona, ​​​​mai Gymshark a Alo yoga, i kā lākou hoʻomaʻamaʻa ʻana ma ka pūnaewele media. I ka pule mua o Lululemon o ka pani ʻana i nā hale kūʻai ma ʻEulopa a me ʻAmelika ʻAmelika, kokoke 170,000 poʻe i nānā i kāna mau kau ola ma Instagram. ʻO nā hōʻailona ʻē aʻe, ʻo Sweaty Betty, i mālama ʻia i loko o ka mea lapaʻau a me ka hōʻikeʻike kuke kīkī ola q&a.

ʻOiaʻiʻo, ʻo nā hui lole a pau, aia nā ʻoihana hāmeʻa i kahi kūlana kūʻokoʻa e komo i kahi kamaʻilio e pili ana i ke olakino a me ka maikaʻi e ulu wale ana i ka kaulana. Wahi a SETactive's Carter, inā e hoʻolohe nā brands i nā mea kūʻai kikohoʻe i kēia manawa, e piʻi mau ko lākou kūlana a e ulu maikaʻi nā brand ma hope o ka hala ʻana o ka maʻi.

"Pono lākou e makaʻala ʻaʻole e nānā wale i ke kūʻai aku ʻana i ka huahana, akā e hoʻomaopopo maoli i ka makemake o ka mea kūʻai aku," wahi āna. "Ke pau kēia, ʻo ia ke kumu e hoʻomau ʻia ai ka manawa."