Columbia®, Kamar yadda sanannen kuma alamar wasanni na tarihi ya fara daga 1938 a Amurka, ya zama mai nasara har ma daya daga cikin shugabannin da yawa a masana'antar kayan wasanni a yau. Ta hanyar kera kayan waje, takalmi, na'urorin zango da sauransu, Columbia koyaushe tana riƙe da ingancinsu, sabbin abubuwa da alama.'s amincin. An kafa taPaul da Marie Landform, ma’aurata da suka fuskanci yakin duniyaⅡkuma suka gudu daga Jamus na Nazi zuwa Portland sannan suka fara kasuwancinsu da huluna, mai sunaKamfanin Columbia Hat. Kuma a cikin 1960, kamfanin ya canza suna zuwaColumbia Sportswear Company.

Labarinmu a yau duk da cewa ya fara ne daga ma'auratan, amma babban jigon su shine 'yar su ---Gertrude Boyle ne adam wata(6 ga Maris, 1924-3 ga Nuwamba, 2019), wata fitacciyar mace wacce daga baya ta jagoranci kamfanin zuwa ci gaba, kuma ta mallaki sanannen laƙabi”Uwa Tauri Daya”.

Aikin Gertrude Boyle

Gert Boyle ta yi ƙaura zuwa Portland tare da danginta lokacin tana ɗan shekara 13. Ta gama karatunta a makarantar sakandare kuma ta kammala karatun BA cikin nasara a ilimin zamantakewa daga Jami'ar Arizona tare da shawo kan matsalolin harsuna. Bayan yin aure tare da mijinta Neal Boyle, ta zama uwar gida na yau da kullun kuma ta yi rayuwa ta yau da kullun, yayin da mijinta ya karɓi kasuwancin Columbia Sportswear bayan mutuwar Gert.'mahaifinta a 1964. Duk da haka, wani mummunan hatsari ya sake faruwa bayan wani lokaci: mijinta ya mutu da ciwon zuciya ba zato ba tsammani. Menene'Mafi muni, kamfanin yana cikin wahala, ya kusa karye. Don haka Gert ta yanke shawarar soma aikin tare da ɗanta, Timothy Boyle. Tare da zuciya mai ƙarfi da hangen nesa na kasuwanci, ta dawo da kamfanin zuwa rayuwa a ƙarshe.

Sanin su"Ma Boyle”

Abu mafi mahimmanci da Gert ta taɓa yi don kasuwancin danginta ana kiranta da shi”Mama Boyle”cikin 90s.

Ta fara yin tauraro a cikin tallace-tallacen Columbia da kanta don haɓaka sabbin samfura da halaye masu tsauri na Columbia's kayan wasanni. A cikin tallan da ta yi tauraro a matsayin Ma Boyle, da"Uwa Tauri Daya”. Saboda haka, Columbia'taken s-"An gwada Tauri”ya zama ra'ayi na gida a Amurka. Duk da haka, ba ta daina ci gaba da haɓaka kasuwancinta ba har ma ta kai shekaru 70, lokacin da ta riga ta mika kamfanin ga ɗanta.

Mahaifiyar tauri ba kawai ta ci gaba da gwagwarmaya a masana'antar kayan wasanni ba, har ma, tana sha'awar kasuwancin agaji. Misali, ta taba ba da gudummawar dala biliyan daya ga Jami'ar Kiwon Lafiya da Kimiyya ta Oregon ba tare da sunanta ba. A matsayinta na shahararriyar ‘yar kasuwa mai karimci, ta zama daya daga cikin jiga-jigan kasuwanci da ke da lambobin yabo da karramawa, wadanda suka zaburar da mafi yawan mutane, musamman mata a duniya.

Gert Boyle a cikin Kasuwanci

Kyauta ta Musamman Ga Duk Iyaye

Arabella yayi farin cikin raba muku labarin"uwa mai tauri”yau.

Akwai abokan ciniki da yawa da muke yi wa hidima waɗanda suma uwa ce, har yanzu suna aiki tuƙuru kamar Gert Boyle tare da kasuwancin su. A matsayinmu na abokin tarayya, muna so mu raba wannan labarin don ba ku wasu abubuwan da za ku iya yi. Mun yi imani da gaske cewa muddin muka ci gaba da yin aiki tare, za a sami ƙarin "mata masu tauri" a can.

Ba wai kawai yana nufin "mahaifiyar" dangin ku ba, har ma da alamar ku.

Ina yi muku barka da warhaka's Day.

Idan kuna son ƙarin sani, da fatan za a tuntuɓe mu a nan↓:

www.arabellaclothing.com/tuntuɓar mu